Researching the Public Opinion Environment

Author: Sherry Devereaux Ferguson
Edition: 1
Publisher: SAGE Publications, Inc
Binding: Paperback
ISBN: 0761915311

Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. Medical books Researching the Public Opinion Environment. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology Medical books Researching the Public Opinion Environment: Theories and Methods. Categories: Mass media and public opinion, Public opinion polls, Mass media and public opinion. Contributors: Sherry Devereaux Ferguson - Author. Format: Paperback

Download link for Researching the Public Opinion Environment: Theories and Methods

Categories: Mass media and public opinion, Public opinion polls, Mass media and public opinion. Contributors: Sherry Devereaux Ferguson - Author. Format: Paperback

Categories: Mass media and public opinion, Public opinion, Mass media and public opinion. Contributors: Sherry Devereaux Ferguson - Author. Format: Hardcover

author sherry devereaux ferguson format paperback language english publication year 27 06 2000 series sage series in public relations subject social sciences subject 2 sociology anthropology professional title researching the public opinion environment theories and methods author sherry devereaux ferguson publisher sage pubns publication date may 01 2000 pages 296 binding paperback edition 1 st dimensions 6 00 wx 9 25 hx 1 00 d isbn 0761915311 subject language arts disciplines communication de

Medical Book Researching the Public Opinion Environment

The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.