Author: Sherry Devereaux Ferguson
Edition: 1
Publisher: SAGE Publications, Inc
Binding: Paperback
ISBN: 0761915311
Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. Medical books Researching the Public Opinion Environment. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology Medical books Researching the Public Opinion Environment: Theories and Methods. Categories: Mass media and public opinion, Public opinion polls, Mass media and public opinion. Contributors: Sherry Devereaux Ferguson - Author. Format: Paperback
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Medical Book Researching the Public Opinion Environment
The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.
