Author: Ira J. Haimowitz
Edition:
Publisher: Gower
Binding: Hardcover
ISBN: 0566092174
Healthcare Relationship Marketing
In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. Medical books Healthcare Relationship Marketing. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel 'push' marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs Medical books Healthcare Relationship Marketing: Strategy, Design And Measurement Haimowitz, I. author ira j haimowitz format hardback language english publication year 28 03 2011 subject management business economics industry subject 2 industrial studies general title healthcare relationship marketing strategy design and measurement author haimowitz ira j publisher gower pub co publication date mar 01 2011 pages 262 binding hardcover dimensions 6 73 wx 9 88 hx 0 91 d isbn 0566092174 subject business economics marketing general brand new hardcover all orders get full access to our online
Download link for Healthcare Relationship Marketing Ebook
author ira j haimowitz format hardback language english publication year 28 03 2011 subject management business economics industry subject 2 industrial studies general title healthcare relationship marketing strategy design and measurement author haimowitz ira j publisher gower pub co publication date mar 01 2011 pages 262 binding hardcover dimensions 6 73 wx 9 88 hx 0 91 d isbn 0566092174 subject business economics marketing general brand new hardcover all orders get full access to our online
This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing RM programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts each having at least 15 years of working healthcare RM knowledge and each speaking on their specific specialities within pharmaceutical relationship marketing.
This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. There are descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having 15 years or more of working healthcare RM knowledge, and each speaking on their specific specialities within pharmaceutical relationship marketing.
This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having at least 15 years of working healthcare RM knowledge, and each speaking on their specific specialities within pharmaceutical relationship marketing.
Medical Book Healthcare Relationship Marketing
One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel 'push' marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. There are descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having 15 years or more of working healthcare RM knowledge, and each speaking on their specific specialities. For newcomers to healthcare marketing, this book can serve as a foundation and introduction that provides framework, details, and examples of both relationship marketing designs and associated measurement disciplines. "Healthcare Relationship Marketing" will also be valuable to readers currently working in pharmaceutical marketing or sales who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization. Even for the experienced practitioner this will serve as a convenient reference that pulls together all of the program components and measurement frameworks within a single book. This book may also serve as a textbook within a university master's level course in marketing, or a pharmaceutical M.B.A. program.
