Author: Janice Maclennan
Edition:
Publisher: Gower Pub Co
Binding: Paperback
ISBN: 0566085208
Brand Planning for the Pharmaceutical Industry
Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Medical books Brand Planning for the Pharmaceutical Industry. Medical books Brand Planning for the Pharmaceutical Industry. Categories: Brand name products, Drugs->Marketing, Pharmaceutical industry->Marketing. Contributors: Janice MacLennan - Author. Format: Hardcover
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Categories: Brand name products, Drugs->Marketing, Pharmaceutical industry->Marketing. Contributors: Janice MacLennan - Author. Format: Hardcover
Categories: Brand name products, Drugs->Marketing, Pharmaceutical industry->Marketin. Contributors: Janice MacLennan - Author. Format: Hardcover
Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.
author nigel maclennan format hardback language english publication year 05 07 2004 subject management business economics industry subject 2 industrial studies general title brand planning for the pharmaceutical industry author janice maclennan publisher gower pub co publication date jun 01 2004 pages 160 binding hardcover edition illustrated dimensions 8 25 wx 11 50 hx 0 75 d isbn 0566085208 subject business economics marketing general description maclennan a consultant wrote marketing planni
Medical Book Brand Planning for the Pharmaceutical Industry
Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.
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